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Online advertising rates can vary quite a bit from company to company or website to website. Also there is different rates compared with the type of online advertising you are doing. Some of the different methods to online advertising are Banner ads, pay per click ads, classified ads, cost per acquisition ads, email advertising, text advertising or joint venture advertising. There are others but these is the most common.

Depending on your needs and the margins you have in your products or services will allow you to pay for a higher or a lower amount in your advertising.

Banner Ads

A banner ad is seen as the graphic that is normally at the top of a website looking like a header. Not always at the top and not always in that shape though. Often you can set up banners that are on the side of a site or at the bottom of a site. The nice thing about banner advertising is you can use graphics to get your point across and can entice the readers to come to your site without worrying you have to pay for each click. For example let's say you write an ad that gets you 1000 visitors yet you are not converting yet, those 1000 visitors may have cost you anywhere from 5 dollars to 1000 dollars, but that is all you pay. If that was a ppc you could have paid anywhere from $50 to 1000's of dollars. There is benifits to ppc, see below for those.

Most banner ads have a rate of between 10 cents per thousand and 20 dollars per thousand. Careful where you place your ad though. If you are paying just one dollar per thousand and buy 200,000 impressions that will cost you $200, which is great if you have a click through rate of 1-2% , but if you are on the wrong website then your click through rate could be zero. As with all marketing you need to test on a smaller scale, the tweek then test, then go big.

To learn more check out the second page of online advertising rate.